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Tourism Lethbridge commissions local artists to promote attractions with vintage posters

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Tourism Lethbridge has tapped into the talents of six Southern Alberta Artists to  promote six of Lethbridge’s  big tourist attractions.


“This is a celebration of our city, our attractions and our artists,” enthused Tourism Lethbridge Marketing  director  Stephen Braund.

Jarom Scott, Eric Dyck, Bryce Many Fingers-Singer,Elizabeth Porter and Leila Armstrong show off their posters at the Tourism Lethbridge centre, Nov.  23. Photo by Richard Amery


 Tourism Lethbridge  commissioned  Leila Armstrong, Elizabeth Porter, Jarom Scott, Nato’yi’kina’soyi (Holy Light That Shines Bright/ Hali) Heavy Shield, Bryce Many Fingers-Singer and Eric Dyck to design ’20s and ’30s vintage travel posters for Fort Whoop Up, the Helen Schuler Nature Centre, the Nikka Yuko Japanese Gardens, Southern Alberta Art Gallery, Galt Museum and City of Lethbridge respectively.

“We can do a second run of we need to,” Braund said, noting they make great Christmas gifts, so he hopes people will enjoy them.

“I would love to keep doing this each year, because there are a lot of artists and a lot of attractions in Lethbridge, he noted, adding Southern Alberta is  home to four UNESCO attractions ( Head Smashed in Buffalo Jump, Writing on Stone Provincial Park, Dinosaur Provincial Park and  Waterton Glacier International Peace Park) and a lot of other attractions as well.

Artist and curator Jarom Scott, noted the Southern Alberta Art Gallery provided  suggestions for artists.

“ I love the style of old travel posters,” Scott said

“We reached out to the SAAG because they are the contact for visual artists,” Scott said.

“Some of them were simple like  Elizabeth Porter, who already works for the Helen Schuler Nature Centre/ But we had a really short list of artists to choose from,” Scott said.

“The Southern Alberta Art Gallery was  invaluable,” he said.

“ We’d like to do this every year, but it depends on  the budget because we paid our artists and it depends on how successful this program is,” he said, noting the artists expressed themselves and their feelings about local attractions through different techniques and approaches.

“ Each artist employed their own aesthetic,” he said, adding some of the artists were more familiar  than others with the needs and styles of commercial art, but but their own stamp on their own designs.

Bryce Many-Fingers -Singer embraces his love of history, particularly First Nations history on his Galt museum poster.

“I’m a history geek,” he told a crowd a of media at the media release.


“Red Crow was from here and Crowfoot married into the Siksiika nation,” he observed, adding he wanted the focus to be  the treaty signing of 1877. He drew a lot of inspiration from the Blackfoot exhibit at the Glenbow Museum, in Calgary, where he was studying art.


“I went to art school in Calgary, which was really exciting. I basically lived at the Glenbow museum. It was really exciting,” he said, adding he hopes his poster will inspire young folks as well as elders.


Elizabeth Porter, who has her art online under the name snowbringer, was inspired by her hikes in the coulees by the Helen Schuler Nature for her Helen Schuler poster.


“It’s really wonderful down there.  And things change so quickly, I wondered, what Could I do that was different. Then I stumbled and the deer was just right there framed by the trees, right in front of this beautiful new building and the light captured it perfectly,” she enthused.

Cartoonist Eric Dyck, author of popular cartoon  Slaughterhouse Slough,  designed his City of Lethbridge poster the same way he creates his cartoon, by doodling while talking to people.

“ My favourite time of year is when the rattlesnakes  come out of their burrows after hibernating for the winter,” he said.

 A giant rattlesnake weaving itself around the clocktower is the most prominent image, which also featured   musicians, an artist creating chalk drawings and the  High Level Bridge.

Scott made a Minyo dancer his most prominent image for his Nikka Yuko Japanese Gardens poster.

“I’ve always loved the style of ’20s travel posters, back when art was art, not selfies,” Scott said.

“Japanese culture is really humble,” he observed.


The original posters from Jarom Scott, Eric Dyck, Bryce Many Fingers-Singer,Elizabeth Porter Leila Armstrong  and Nato’yi’kina’soyi (Holy Light That Shines Bright/ Hali) are on display at the Tourism Lethbridge centre. Photo by Richard Amery

“ And the Nikka Yuko Japanese Gardens is a very lovely space,” he said.

Leila  Armstrong, who works in a variety of different media  decided on a linocut, featuring a mule as the most prominent image on her linocut Fort Whoop Up poster.


“It’s a bit selfish, because I always loved mules,” she said, noting she enjoyed the  labour intensive process of creating linocuts.


 She noted the process of making a linocut is taking a piece of linoleum and cutting out the parts you want to be black and which ones you want to be white.

“There’s a lot of work with tools, but I always liked how labour intensive the process is,” Armstrong said.


Nato’yi’kina’soyi (Holy Light That Shines Bright/ Hali) a multi-disciplinary artist who wasn’t present to speak about her  SAAG poster, which was inspired by  her experience as a woman  living in the Blood  Tribe Kainai community. The work was inspired by traditional Blackfoot stories, significant sites, family and women as a source of strength.


The 16 x 24 inch posters can be purchased for $35 each or  $175 for all six at  the Tourism Lethbridge Centre on Scenic Drive or online at

They will be available for as long as supplies last.

—By Richard Amery, L.A. beat Editor

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