Time: 9 p.m.
Tickets: $40
Lethbridge, AB. – On
Thursday November 28, 2013 a world class singer who has performed on
stages worldwide will bring his music to Average Joe’s Sports Bar in
Lethbridge. The Jamaican born, American singer SHAGGY is that man. He
has been described as a pop singer, a rapper and a reggae artist and all
of the descriptions fit. Shaggy has a long list of accomplishments.
To mention a few, he won a Grammy for his album Boombastic which went
platinum in the USA, he has hit singles
including It Wasn’t Me and Angel, his songs have topped the billboard in
Europe and the UK, and he has 11 albums to his credit. Rob Mereska of
Average Joe’s says, “It is a real honor to have an artist of this
stature perform on our stage here in Lethbridge”.
The Shaggy
concert will start at 9:00 P.M. Tickets are $40.00 and are available at
Average Joe’s, 420 – 6th Street south, or on line at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
http://www.shaggyonline.com
http://twitter.com/DiRealShaggy
https://www.youtube.com/shaggy
http://www.itunes.com/shaggy
http://amzn.to/9ns3c5
http://RanchEnt.com
With a commanding presence, a distinctive voice that is recognizable
throughout the world and titles such as artist, businessman,
philanthropist and Grammy Award winner, Shaggy is and has been a forced
to be reckoned with. A son of the brambly streets of Kingston, Jamaica,
his discipline-which he credits to his military background-has been the
foundation of his success.
In 1993, Shaggy exploded on
the music scene with his debut album “Pure Pleasure.” His remix of the
Ska classic Oh Carolina from that album was an instant hit in England
and other countries. Shaggy followed up with his sophomore album
“Boombastic” in 1995. “Boombastic” went certified platinum, won a
Grammy Award in 1996 for Best Reggae Album and topped an impressive
chart list that included the Top 40 Rhythmic charts, Hot 100, Billboard
200, among others.
Wanting to take a more hands on approach
with his career, Shaggy, along with his manager Robert Livingston and
legendary producer Sting International formed Big Yard Music Group in
1996. With its state-of-the-art equipment and highly trained staff, Big
Yard set out to “create a central space filled with opportunities” and
has been instrumental in the careers of artists such as Brian & Tony
Gold, Kiprich, Rayvon, Rik Rok and Voicemail. Today, the label is
responsible for the careers of Richie Loop, Christopher Martin and
D-Major.
With the formation of Big Yard Music Group and the
success of “Boombastic,” Shaggy forged ahead and recorded his third
installment “Midnight Lover” in 1997. Fast forward to 2000, Shaggy
released his fourth album “Hotshot” on MCA Records label. “Hotshot”
went Diamond worldwide and Platinum 6 times in the United States.
Notable singles from that album included It Wasn’t Me and Angel. It
Wasn’t Me received a Grammy nomination. Single Luv Me, Luv Me featuring
Janet Jackson was released on the Soundtrack for the movie “How Stella
Got Her Groove Back.” The album also won best selling album at the 2002
Juno Awards.
In 2002 and 2005 Shaggy released “Lucky Day” and
“Clothes Drop” respectively. “Lucky Day” went certified Gold while
single Strength Of A Woman made the Top 40 mainstream charts. “Clothes
Drop” received a Grammy Nomination for Best Reggae Album. Thereafter,
Shaggy busied himself in the studio recording his next album entitled
“Intoxication.”
“Intoxication” was released in 2007 and
debuted at number 1 on Billboard’s Top Reggae Albums chart, was
nominated for Best Reggae Album at the 51st Grammy Awards in 2008 and
was the number 1 download on UK iTunes Reggae chart. The first single,
Church Heathen, from the album received rave reviews. The song peaked
at number 1 on various music charts and won the Best Music Video at the
International Reggae and World Music Awards in 2008. The second single
Bonafide Girl also made its way to number 1 on music charts. That same
year, Shaggy recorded and released single Feel The Rush which was used
as the original anthem for the UEFA Euro Cup. The single was featured
on various charts throughout Europe and India.
Undaunted by the
success of his business ventures and his music, Shaggy has always lived
on the premise that “to whom much is giving, much is required.” With
this belief, Shaggy took on the role of philanthropist. What began as
donations of medical equipment and visits to the Bustamante Hospital For
Children to distribute gifts during the holidays, paint rooms, donate
beds and creation of a garden, gave birth to the Shaggy Foundation.
Developed in 2008, Shaggy recruited business associates, fellow
recording artists and sponsors to assist in hosting an annual charity
event in which all proceeds are donated to the hospital to help defray
the cost of medical equipment. To date, the Shaggy Foundation has been
instrumental in raising over $85 million (JMD = $1 million USD) for the
hospital.
Shaggy sought other avenues to raise funds. For
example, he co-wrote a book and CD set entitled “Shaggy Parrot and the
Reggae Band.” Sales from the book and CD set benefits the Bustamante
Hospital in Jamaica and Tatiana McIntosh Scholarship Fund in Florida.
The book was also donated to basic schools in Jamaica to be used as part
of their curriculum. Additionally, the artist partnered with Pan
Caribbean Financial planners for their 11th annual SIGMA Corporate Run.
With a 5k course that attracted 9500 runners, walker and wheelchair
participants, the event raised $14 million (JMD)/$165,000 (USD) for the
Bustamante Hospital.
Now at the peak of his career, Shaggy has
been approached with various endorsement deals. This gave him the
opportunity to flex his boardroom muscles, adding “businessman” to his
repertoire. In 2009, he recorded single Fly High which was used in a
television commercial for Ferrero Rocher’s Ice Cream Bar, Maxi King.
Not only did he record the single to be used in the commercial, Shaggy
also appeared in the 30 second advertisement. Fly High, which is
available on iTunes and in rotation on MTV, was used for Ferrero’s
trailer campaign on VIVA (a television network in Germany co-owned by
Viacom). Shaggy also acted as the international icon for Ultimate Ear
products for brand Logitech. In summer 2008, Shaggy contributed a song,
which was a remake of the 1974 classic Kung Fu Fighting by Carl
Douglas, for Pepsi Cola, He appeared in the television commercial
alongside T-Pain and Tami Chynn.
An exemplary career that has
spanned well over a decade, Shaggy has enjoyed cross-over success. But
getting to the top hasn’t been easy, “everything changes when you are a
reggae artist that falls under the American gaze. The recognition in
Jamaica, while paramount, does not measure to the US’s validation of an
artist.” This validation has catapulted Shaggy’s career – he is the
only certified Diamond-selling Dancehall Reggae artist. However, Shaggy
has remained humble, taking his career in strides. He has defied the
odds, succeeded on his own terms and continues to break down barriers
for those who dare to follow in his footsteps.
The place is an arcade/nightclub— 420 - 6 Street South.